708,555 views and growing: Coca-Cola scores viral video success
It's called the Happiness Machine video and it's a huge success for Coke's Atlanta-based interactive agency Definition 6.
It ties in with Coke's ongoing "Open Happiness" global marketing campaign and is only seen online.
"Coke set up a special vending machine on a real college campus and rolled footage of students' surprised
and delighted reactions as the machine proceeded to dispense everything from free bottles of Coke to flowers, a whole pizza,
a six-foot sub and balloon animals."
The video was shot in Queens, N.Y., on campus of St. John's University.
What’s black and white and read all over? Remember that old ditty?
Answer: Affiliated Media Inc., the holding company for MediaNews Group, publisher of The Denver
Post and Boulder Daily Camera.
And for those typo hunters and AP Stylebook thumpers, “red” would be the
more correct spelling, because the group announced this past Friday “that lenders have approved a plan to restructure
the company and significantly reduce $930 million in debt.The agreement swaps debt for equity, retains
the current management team and excludes all of the company's 54 daily newspapers and other media operations, according to
announcement. The plan will be implemented in the near future through a prepackaged Chapter 11 bankruptcy filing.”
From New York magazine: “where the news comes from”We all know about new media and how traditional news sources are
rapidly changing.On that note, New York magazine ran an article this past fall that “walks
back” a single day’s top stories. We thought you’d enjoy the overview.
It's hard to keep the people of Haiti out of our minds right now. And yesterday I was reminded by Marian Robinson at Baxa
Corporation about one of our own Denver-based world aid organizations helping Haiti. Here's more:
"Your donations will help PROJECT C.U.R.E. deliver much-needed medical relief to Haiti. PROJECT
C.U.R.E. is currently working to organize collections of supplies and equipment at various locations in its four distribution
center cities - Denver, Phoenix, Nashville, and Houston. A list of requested items is below.
You can also donate online to help fund the delivery of supplies to people
in need in Haiti. Donate now. Select "2010 Haiti Earthquake Relief" from the fund designation menu or type in "Haiti" in the fund designation
Denver Radio – top ten stations, according to a new metering method
There’s a new sheriff in town when it comes to radio listenership monitoring. And, Joanne Ostrow at the Denver Post
explains it all in the morning paper.Easy listening KOSI is now #1 for the December 2009 period and KOA
is #10, according to the article:
The Obama billboard in Times Square: advertising faux pas or PR stunt?
Guess who popped up in a Times Square this past Wednesday endorsing a Weatherproof jacket? None other than our Commander
& Chief, but it turns out according to media coverage that he (of course) didn't approve commercial use of his image and
Weatherproof has promised the billboard will be down in two weeks.
In the interim however, the advertising project
has turned into a media darling (or was that the reason for the billboard in the first place?) and coverage has spread across
the planet. Link to the Associated Press story that started the media frenzy (Google reports 7,677 related posts this morning).
Huffington Post (you can even vote whether you think Weatherproof had the right to use Obama as their model?)
There you have it
-- one of my former clients who always wanted to do out of the box promotions, would have had this to say: "better to
ask forgiveness than permission." The Weatherproof folks apparently operated on this model in achieving worldwide media
exposure for their brand.
Anatomy of "going viral" on Facebook with your bra color
Being a Facebooker I, of course, noticed those odd color remarks from my friends yesterday -- orange/pink was the hippest
and black was pretty much the norm. I had a client report to put together so I gave it little thought until I received this
forwarded message early evening:
"Some fun is going on…. just write the color of your bra
in your status. Just the color, nothing else. And send this on to ONLY girls, no men …. It will be neat to see if this
will spread the wings of cancer awareness. It will be fun to see how long it takes before the men will wonder why all the
girls have a color in their status. Pass it on & be sure to do your breast self-exams!"
So I had the answer now...bra colors with a weak tie to breast cancer awareness. I had no inclination to post anything since
I was a tad behind the viral power curve. So out of curiosity this morning, I Googled and found out that no one knew
why or who (was it started by a woman in Detroit?). But, a viral happening had indeed occurred.
I did find one
posting that treated it like a white paper, complete with citations to Mayo Clinic, National Breast Cancer and Twibbon: take a look.
Mostly there was just a lot of joking, criticism and plenty of negative prattle:
1) An AP picture of Brazil, IN, Mayor Ann Bradshaw posing with a Colonel Sanders look-alike by a fire hydrant
emblazoned with KFC advertising -- tied in with promoting KFC's new fiery chicken wings, according to the copy
KFC is giving $7,500 to two Indiana cities (Brazil and Indy) to help pay for new fire hydrants and extinguishers. In
turn, KFC messaging appears on the hydrants and extinguishers.
A Google search also turned up Boston Globe ink
for the promotion, this one featuring Indianapolis Mayor Greg Ballard and the fire extinguisher angle (plus Google indicates
287 other exposures):
And the first "Great PR Program" of the year goes to Colorado's Celestial Seasonings
This is a PR program that I just had to gush over this morning. I read about it in the Denver Post and headed straight
to take the Facebook quiz -- www.facebook.com/CelestialSeasonings. So why am I gushing:
1) This is an great use of a Facebook fan page. Social media at it's best.
2) Social media collided with traditional PR. Where did I find out about it? In a traditional media placement
in the Denver Post. Google news has seventeen results currently listed.
3)This program incorporates corporate giving -- Celestial Seasonings will
donate one dollar on behalf of each Facebook quiz participant, totaling up to $50,000, to Conservation International's "Protect
an Acre" program.
4) Last but not least, January is "hot tea month" -- we PR people love
PRing special months, days, weeks, etc. It's part of our DNA.
So, kudos to those creative Hain Celestial
PR people http://www.hain-celestial.com/ for a 4-star program. Note to self: put this "great PR program" in my good idea file (the first one
"The company put out a press release claiming that the lack
of alcohol sales at the stadium would cost it $100,000 in revenue due to lost "tailgate parties," and it urged consumers
to boycott Johnson & Johnson products because of the company's family connection to Jets' owner Woody Johnson. (The brand
even circulated petitions in bars.) This is, of course, completely absurd and obviously
untrue: A ban on in-stadium sales doesn't limit tailgating at all, and vodka sales -- particularly of bottom-shelf brands
such as Majorska -- make up only a tiny fraction of in-stadium booze sales (which are dominated by beer).