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Tuesday, January 17, 2017

Jan 17, 2017 - PRWEEK: Branded Content Explained; Perspectives From Creative, Media, PR and Production Sources

Quoting from today's PRWEEK posting on branded content:

"As branded content occupies a larger portion of marketing output, agencies and production companies are scrambling to claim the space."

Teressa Iezzi,Director of PR and Publishing Wieden + Kennedy New York, kicks off the round robin discussion.
 
Link to the posting.

 

2:17 pm est          Comments


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