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A "New Company, Division, Product, Service or Publication" are credible "News Hooks," appropriate for release to the media. Read more:
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Countrywide Launches Auto Insurance Product in Colorado Company continues to expand personal lines insurance offerings CALABASAS, Calif. (Nov 27, 2006) – Countrywide Financial Corporation (NYSE:CFC) – America’s #1 home loan lender*—today announced that Countrywide Insurance Group’s widely-anticipated auto insurance product is now available to consumers in the state of Colorado. Colorado residents can now obtain an auto insurance quote from Countrywide Insurance Services, Inc. by calling a licensed auto insurance agent at (800) 669-6656. Residents can learn more about home warranty, homeowners, renters, and term life insurance products through these same licensed insurance agents or by visiting any Colorado financial center. In addition to sophisticated rating technology that could potentially bring Colorado consumers better coverage and pricing than they can secure with their existing carriers, Countrywide is also offering discounts to current Countrywide customers that could potentially save them as much as 23% off of regular rates. “In addition to helping Americans realize the dream of home ownership, Countrywide helps protect that dream through a wide variety of insurance offerings,” said Bob James, president and chief executive officer of Countrywide Insurance Group. “Introducing our own auto insurance product allows us to tailor our offering to meet insurance needs that customers have shared with us. We believe that this knowledge, along with our A.M. Best “A” rating** and Countrywide’s strong brand and established physical presence in Colorado, will help us attract new customers as well.” Countrywide Insurance Group will introduce the new auto insurance product in up to 25 additional states by the end of 2007. Countrywide Insurance Services has helped a half million customers secure the right insurance products to protect their homes, apartments, cars, and other valuables for more than 35 years. About Countrywide Insurance Group Countrywide Insurance Group (CIG) makes available a wide variety of institutional, commercial, and personal lines insurance products to financial institutions, businesses, and consumers. CIG companies have demonstrated a commitment to policyholders and business partners for decades and provide a strong foundation for the delivery of new products through financial institutions, independent producers, and a full-service agency and commercial brokerage. * America’s #1 home loan lender as ranked for 2005 by Inside Mortgage Finance (Jan. 27, 2006), Copyright 2006. **Property and casualty insurance companies of the Countrywide Insurance Group (also known as Balboa Insurance Group) are rated "A" (Excellent) by A.M. Best Company, an insurance rating and information service. An "A" rating represents A.M. Best's opinion that the underwriter has an excellent ability to meet ongoing obligations to policyholders. Here's another example of a new product/service/publication news release:
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Colorado BioScience Association Debuts Quarterly Newsletter: The CBSA FOCUS
(Denver, CO – May 31, 2005) -- The first issue of “The CBSA FOCUS,” the Colorado BioScience Association’s quarterly newsletter has rolled off the presses. The announcement is made by Denise Brown, CBSA executive director, who says the new quarterly publication joins the association’s annual magazine, “Bioscience Colorado,” to help further share the many success stories and highlights of Colorado’s medical device and biotechnology industries.
Featured articles in the debut FOCUS issue cover the Colorado Technology Survey; McKinley Medical company’s new pain management product targeting the plastic surgery industry; and Dr. Michael Bristow, noted professor, physician and founder of both the Myogen and ARCA Discovery biotech companies. Other topics covered include upcoming CBSA events, executive report, regulatory update on new FDA rules, and news briefs. Here’s a sampling of the feature articles and links to the articles and PDF of the newsletter:
“Bioscience Execs Upbeat: Survey Shows Increase In New Product Development” -- A recent survey focused on technology in Colorado shows bioscience companies plan to invest more money and human capital in research and development during the first six months of 2005. You can read the FOCUS article about the survey at http://denverprnewsroom.com/_wsn/page20.html.
“McKinley Medical Carves Out a New Niche in Pain Management” -- Aesthetic surgery is booming in America, thanks to extensive media coverage that gives the public an eye-opening view of what plastic surgeons can do. As the population ages, people seem determined to stay youthful and lean as long as possible, and many of them are opting for appearance-enhancing procedures. A Colorado medical device company is taking advantage of this trend. McKinley Medical, LLC, based in Wheat Ridge, with a facility in Blackpool, Lancashire, England, provides infusion therapy for post-operative pain management. A leader in pain management systems for general and orthopedic surgery, McKinley currently targets three popular aesthetic/reconstructive procedures: abdominoplasty, breast augmentation and breast reconstruction. Read the FOCUS article about McKinley at http://publicrelationsnewsroom.com/_wsn/page5.html.
“Colorado’s Triple Threat: Dr. Michael R. Bristow - Clinician, Researcher and Entrepreneur” – Dr. Michael R. Bristow is a professor of cardiology at the University of Colorado Health Sciences Center, co-director of the University of Colorado Cardiovascular Institute, and founder of Myogen, one of Colorado’s best bioscience success stories. “Everything I do,” he says, “is designed to develop new approaches for the treatment of heart failure.” You can read the FOCUS article about Dr. Bristow at http://expert411.com/_wsn/page8.html.
The CBSA FOCUS newsletter is edited, written and produced by the Sage Public Relations Group (http://www.sagepublicrelations.com) in collaboration with Griff/SMC (http://www.griffsmc.com). Design and production is by New Moon Communications. For editorial comments and content ideas contact Jon Pushkin, Editor, 303-733-3441; jon@pushkinpr.com (http://www.pushkinpr.com).
Most recently, Ed Wood, CEO of Summit Roundtable (http://www.summitroundtable.com) in Lakewood, was named Chairperson of the Board of Directors for CBSA. Vice Chairperson of the CBSA board is Jack Wheeler, CEO of Microphage, Inc. (http://www.micro-phage.com), headquartered in Longmont. In addition, four new board members were added to the CBSA board: Tom Miller, President, Emerging Medical Technologies; Tom Cycyota, President & CEO, AlloSource (http://www.allosource.org); Tom Roach, CPA, Ernst & Young (http://www.ey.com); and Maggie Chamberlin Holben, APR, Absolutely Public Relations (http://www.absolutelypr.com).
About Colorado BioScience Association
Colorado BioScience Association is a not-for-profit corporation providing services and support for Colorado’s growing biosciences industry. Colorado is carrying out an aggressive plan to grow the state’s bioscience industry into one of the country’s premier bioscience clusters. CBSA currently enjoys the support of 304 member organizations representing both bioscience companies and companies providing key services to the bioscience industry and research institutions in Colorado. The association’s main office is located in the Advance Colorado Center, 1625 Broadway, Suite 950, in Denver, plus satellite offices are maintained in the Fitzsimons Bioscience Park and at the Fort Collins Technology Incubator. A Colorado Springs satellite office is planned for the future. You can learn more about CBSA at http://www.cobioscience.com
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Contacts:
Denise Brown, Executive Director, Colorado BioScience Association, 303.592.4073, E-mail: dbrown@cobioscience.com
Maggie Chamberlin Holben, APR, Absolutely Public Relations, 303.984.9801 or 303.669.3558, E-mail: maggie@absolutelypr.com
Here's another example of a new product/service news release:
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COSMETIC ACUPUNCTURE - A New Option To Plastic Surgery And Injections
Cosmetic Acupuncture, a holistic and healthy alternative to plastic surgery, Botox® Cosmetic injections, chemical peels, and other procedures is now an option to those who want to try to look younger. Denver-based acupuncturist Martha Lucas, Ph.D., L.Ac., has launched a national educational campaign about the new treatment alternative. Lucas, along with colleague Denise Ellinger, L.Ac., offer Cosmetic Acupuncture Seminars throughout the nation to train acupuncturists about the new procedure. To date, they've held seminars in Los Angeles, San Francisco, Dallas, Chicago, and Tampa, as well as in Vancouver, B.C.
(Denver, CO - August 19, 2004) - Martha Lucas, Ph.D., L.Ac., a practitioner of Traditional Chinese Medicine who specializes in Cosmetic Acupuncture, has launched an educational campaign about the new cosmetic acupuncture techniques now available to consumers throughout the nation. According to Dr. Lucas, Cosmetic Acupuncture is a holistic and healthy alternative to plastic surgery, Botox® Cosmetic injections, chemical peels, and other procedures that people are using in their efforts to look younger.
"While some of the aforementioned procedures can be dangerous and have serious side effects, none of them actually improve one's health. This fact makes Cosmetic Acupuncture the perfect alternative - you look and feel younger because your health improves," Dr. Lucas explains. "As fine wrinkles disappear and deeper ones can 'level' out, your basic facial 'personality' remains (except that you're happier and more vibrant). You retain the character in your face since the structure of your face isn't changed with Cosmetic Acupuncture."
Acupuncturists may tell you that they do "facial acupuncture" but Lucas advises consumers to check out the acupuncturist's specific training in cosmetic or facial acupuncture as there are several protocols or systems out there. The procedure that Dr. Lucas uses is called Mei Zen (translated as "beautiful person"). Traditional Chinese Medicine (TCM), of which Cosmetic Acupuncture is a part, is a complete system of medicine that treats the patient as a whole and looks for the cause of symptoms or diseases in the overall context of a person's life. TCM includes Acupuncture, Herbal Medicine, QiGong Medical Massage, and nutritional advice along with some other therapies. Dr. Lucas prefers to use the word traditional rather than alternative when she refers to the therapies she uses because they are part of a tradition that is more than 5000 years old. "In that respect," she says, "modern Western medicine is the alternative, not TCM or Acupuncture, since modern medicine has a much shorter history." Lucas argues however that each system has its own particular genius and that TCM never attempts to invade the areas where western medicine can provide a better solution than TCM.
A Clinical Instructor at the University of Colorado School of Medicine, Lucas received her Ph.D. in Research Psychology from the University of Louisville, Louisville, Kentucky, and her degree in TCM from the Colorado School of Traditional Chinese Medicine in Denver. Besides her direct training in TCM school, she has advanced training in QiGong and pulse-taking diagnostics. Lucas works at The Colorado Center of Traditional Medicine located in the Capitol Hill area of downtown Denver and she also makes house, nursing home, and hospital calls. She can be reached at 303-333-6886 or by email at DrMLucas@AcupunctureWoman.com to schedule an appointment. Additional information is available at her websites: http://www.CosmeticAcupunctureFaceLifts.com and http://www.AcupunctureWoman.com or go to http://www.Expert411.com and click the Facelift Options tab - or click the following direct link to the page: http://www.expert411.com_wsn/page4.html).
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Contact: Martha Lucas Ph.D., L.Ac., 303-333-6886, DrMLucas@AcupunctureWoman.com
BOTOX® Cosmetic is a registered trademark of Allergan, Inc.
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