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An "Expansion" is a credible "News Hook," appropriate for release to the media. Read more:
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Baxa Ltd, Subsidiary of Denver-based Baxa Corporation, Announces Direct Sales and Marketing Operations in Switzerland Baxa Ltd, subsidiary of Denver-based Baxa Corporation, has moved to a direct sales and marketing model for the Swiss market. The company provides systems and devices for simplifying the handling, mixing and administration of fluid medications. Direct operations will provide Baxa Ltd with improved customer access for product development and continuous improvement, while continuing their excellent customer service. Bracknell, UK, May 21, 2007 – Baxa Ltd, subsidiary of Denver-based Baxa Corporation, announces its move to a direct sales and marketing presence in Switzerland beginning May 21. Baxa products were previously sold primarily through an exclusive distributor, with customer and technical support provided by Baxa Ltd from their European Headquarters in Bracknell, Berkshire. “Following implementation of direct sales in other European countries, we are building on the successes of our Distributor partner in Switzerland to continue to improve our service and our products through a greater understanding of customer needs,” says Terry Aston, Managing Director, Baxa Ltd. The move to a direct sales model promotes the company’s strategy of fostering close customer relationships and strengthens Baxa Ltd’s presence in these countries. Baxa currently has a direct sales operation in the United Kingdom, with area management in Austria, Denmark, Finland, France, Germany and the Benelux territories. Baxa also supports distribution partners in 18 other countries in Europe, the Middle East and Africa. Baxa Ltd provides systems and products that streamline pharmacy operations for oral liquid delivery, sterile IV preparation and mixing multi-source parenteral solutions. The company’s products provide solutions for enhancing patient safety, improving drug preparation procedures and reducing the opportunity for medication errors. The UK operation is a subsidiary of Baxa Corporation, based in Colorado, USA. About Baxa Corporation Baxa, a customer-focused medical device company, provides innovative, solution-based technologies for fluid handling and delivery. Its systems and devices promote the safe and efficient preparation, handling, packaging, and administration of fluid medications. Key products include Rapid-Fill® Automated Syringe Fillers, Exacta-Med® Oral Dispensers, MicroFuse® Syringe Infusers, Repeater® Pharmacy Pumps, and Exacta-Mix® and MicroMacro® Multi-Source Compounders; used worldwide in hospitals and healthcare facilities. Privately held, Baxa Corporation has subsidiaries and sales offices in Canada and the United Kingdom; direct representation in Austria, Belgium, Denmark, Finland, France, Germany, Luxembourg and The Netherlands; and distribution partners worldwide. Further information is available at http://www.baxa.com UK Contacts: US Contacts:
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Here's an example of a "Denver Localization" media relations campaign that garnered circulation exposure of 1,426,350 and ad value equivalent of $16,327.26.
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Countrywide Brings Innovative Banking Model to Denver
Countrywide Bank, a division of Treasury Bank, N.A., is opening its first financial centers in the state of Colorado – Lakewood, 7740 West Alameda Avenue, and Littleton, 2030 East County Line Road, Unit C. The new financial centers will provide area residents with easy access to high deposit rates as well as personalized financial expertise from Countrywide Bank’s professional staff.
THOUSAND OAKS, CA (Sept. 19, 2004) – Countrywide Bank, a division of Treasury Bank, N.A., today announced its continued national expansion with the opening of its first financial centers in the state of Colorado. The new centers, located in Lakewood and Littleton are the latest representation of the Bank’s proven economic model, which leverages existing home loan infrastructure to establish financial centers that offer sought after high-rate deposit products.
“We have created a cost-effective delivery channel to offer consumers what they value most – consistently high rates on savings and deposit products and personalized customer service,” said James S. Furash, Countrywide Bank president. “Now Denver area residents don’t have to hunt around for the best rates, they can take comfort in knowing that Countrywide Bank will consistently offer the top rates in the country.”
Ranked among the top one percent of all banks in the nation*, Countrywide Bank’s distinctive business model, which leverages parent company Countrywide Financial Corporation’s existing infrastructure, has proven successful. The unique low-overhead strategy of providing expertly staffed financial centers instead of large, costly, traditional bank branches helps pass the savings on to consumers in the form of higher rate CDs and other savings products.
Providing area residents with easy access to high deposit rates as well as personalized financial expertise from the Bank’s professional staff, the centers are located at:
* Lakewood -- 7740 West Alameda Avenue
* Littleton -- 2030 East County Line Road, Unit C
Countrywide Bank is a member of the Countrywide Financial Corporation family of companies, which includes Countrywide Home Loans. The company’s mortgage lending division has been helping area residents achieve the dream of homeownership for decades. This long-term experience and trusted history makes Countrywide Bank exceptionally primed to serve the specific needs of local consumers.
Countrywide, through its family of companies, offers consumers diverse products, including high-rate CDs, money market and retirement accounts, as well as home loans and quality investment and insurance products.**
Countrywide Bank’s innovative financial centers offer access to free professional counseling from banking experts. In addition, customers can check today’s rates, access account information and open new accounts via telephone at 1-877-CWBANK-5 or by visiting the Countrywide Bank Web site, http://www.countrywidebank.com. For information about employment opportunities with Countrywide, visit http://www.countrywidecareers.com.
About Countrywide Bank
Countrywide Bank, a division of Treasury Bank, N.A., is a member of the Countrywide Financial Corporation (NYSE: CFC) family of companies. Countrywide Bank has received the most recent Top Tier Award from Bankrate.com® for offering deposit products having relatively high annual percentage yields (APYs) compared to other institutions during the same quarter. Countrywide Bank offers highly competitive rates on certificates of deposit, money market and individual retirement accounts. Customers can review banking products and services, check rates on deposits, and apply for new accounts by phone, online, or at one of the financial centers. For more information about Countrywide Bank, call 1-877-CWBANK-5 or visit www.countrywidebank.com. Member FDIC. Equal Housing Lender.
*Based on current assets and other banking data reported to the Federal Deposit Insurance Corporation (FDIC) quarterly.
** Investment and insurance products are not deposits, not FDIC insured, not guaranteed by any bank, not insured by any Federal Government agency and may lose value.
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CONTACTS:
Corporate: Amber Cousins, 800-796-8448, pressroom@countrywide.com
In Denver: Maggie Holben, 303-984-9801 or 303-669-3558, maggie@absolutelypr.com | This Denver localization campaign resulted in eight placements in the following publications: Denver Post (weekday), Highlands Ranch Herald, Lakewood Sentinel, Sunday Denver Post, ColoradoBiz Magazine, Rocky Mountain News, Denver Business Journal Online "Latest News," and LA Business Journal Online "Latest News."
Circulation reach: 1,426,350
Ad Value Equivalent: $16,327.26 |
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