TACTICS -- benchmark & baseline research, local publicity sweeps, trade press blitz, media relations, news conferences, special events and workshops, media/press kits, news releases, newswires, video and audio news releases, media tours, speaking opportunities, clipping services and air checks.
AFFILIATIONS/SUBSCRIPTIONS -- PRSA, Counselors Academy, Business Marketing Association, American Marketing Association, Colorado Healthcare Communicators, Denver Metro Chamber of Commerce, The Colorado Women's Chamber of Commerce, webclipping.com, Colorado Media Directory, Bacon's MediaSource, ProfNet, PR Newswire and Business Wire.
MEDIA RELATIONS -- Utilizing personal contacts and directory resources, your targeted media list is built to achieve your objectives. Next comes putting your story into an informative and persuasive package -- be it news release, fact sheet, backgrounder, FAQ document, press kit, online newsroom or newswire.
COMMUNITY PROJECTS & SPONSORSHIPS -- Maggie masterminded KidScan for a regional medical center, grocery store chain and television sponsor. The successful project helped parents screen their children for health problems. In addition, Maggie promoted a Century 21 fundraiser for Easter Seals/Goodwill at “School of Screams” in an old public school destined for demolition. She’s completed projects with Denver's JSG Showhouse 1999 and 2000, plus Colorado CASA.
PR PROGRAMS -- Numerous projects for The Residence Inn are in Maggie’s portfolio. She worked with the all-suite hotel chain from early inception through its sale to Marriott. In addition, she created numerous programs for Safelite AutoGlass.
FINANCIAL PR & MARKETING -- Maggie served as the national coordinator of the Johnny Appleseed Junior Ecology Club for young savers. It won the Bank Marketing Association’s Gold Coin Best of Show designation. Marketing plans, radio campaigns, mergers, name changes, grocery store branches, special certificate of deposit offers — you name it, she has the experience.
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