Tuesday, January 17, 2017
Jan 17, 2017 - PRWEEK: Branded Content Explained; Perspectives From Creative, Media, PR and Production Sources
2:17 pm est
from today's PRWEEK posting on branded content:
"As branded content occupies a larger portion of marketing output,
agencies and production companies are scrambling to claim the space."
Teressa Iezzi,Director of PR and Publishing
Wieden + Kennedy New York, kicks off the round robin discussion.
Link to the posting.
Wednesday, November 30, 2016
Nov 30, 2016 - Social Media Examiner: "How to Create a Social Media Content Calendar for a Year"
5:33 pm est
yesterday's post by Leonard Kim:
"The first step in creating a content calendar is to set everything up in a spreadsheet.
You can do this with Excel or Google Sheets. On the top line of the sheet, fill in the days of the week..."
Link to the full posting.
Monday, October 24, 2016
Oct 24, 2016 - Poynter: "Print advertising woes are getting worse"
11:18 am edt
Quoting, in part, from Poynter's October 21 posting by Rick Edmonds:"The first half of 2016 was financially
bleak for newspaper organizations; the second may be even worse......The shift of a share of print budgets to various digital
marketing formats continues year to year with new opportunities in video and podcasts emerging in 2016. Some stalwart print
advertisers — retail stores and financial institutions — are facing digital disruption in their own industries
and squeezing ad budgets......Pharmaceutical advertising, still heavy on TV and present in magazines, seems to have disappeared
entirely from newspapers. And the political ad wave that boosts local broadcasters again has largely passed newspapers by." Link to the full posting.
Thursday, September 29, 2016
Sep 29, 2016 - Denverite: Denver's "Globeville and Swansea schools lose funding to gentrification. A city grant tries to make
up the difference."
5:57 pm edt
Quoting from yesterday's Denverite Chalkbeat by Melanie Asmar:"Two elementary schools in working-class north Denver
neighborhoods that are feeling the sting of gentrification will share a $120,000 grant to fund a staff member at each school
to address some of the challenges facing the changing communities...Garden Place Academy, an elementary school in the adjacent
Globeville neighborhood, will use its $60,000 to hire a new family liaison to encourage parents to become involved at the
school." Link to the full article.Note: My family,
including a pair of great-great grandparents made roots in Globeville after immigrating here from the Volga River area of
Russia at the turn of the century (1900). The last family to make their home in Globeville died in 1994. I believe her immediate
heirs sold the small home, built in 1896, on North Sherman Street for $20,000 or so, back then. The last sale recorded appears
to be for $40,000 in November 2006. But...enter Denver's real estate/gentrification boom of late and current estimates ballooned
to these estimated levels for the property: Redfin, $149,942; Re/Max, $172,000; Zillow, $187,447; and Trulia, $216,000. Hence,
the public school gentrification crisis explained in this article.
Sep 29, 2016 - PR Week: "Doritos is tying a branded promotion to a presidential election for the first time this year"
Quoting from yesterday's posting:"Doritos has formed a
partnership with Rock the Vote to increase voter registration among eligible young voters and to show the U.S. that 'the boldest
choice is to make a choice.'This marks the first time the brand is tying a promotion to a presidential election."Link to the full article.
4:22 pm edt
Wednesday, August 10, 2016
Aug 10, 2016 - Confluence Denver: "Pedestrian bridge connecting Globeville and Sunnyside opens"
the August 1 Confluence Denver posting by Margaret Jackson:"The new pedestrian bridge connecting the Highlands and Sunnyside neighborhoods
to Globeville neighborhood near the future 41st and Fox Station along the Regional Transportation District's G Line has opened.On the
Sunnyside end, the bridge is located at West 41st Avenue and Inca Street."Link to the full posting.Interesting
bit of my own Denver history. My Dad was born in his family home in Globeville on Lincoln Street in 1914. In 1920... they
moved to a home in Sunnyside on Alcott St. It took roughly 96 years to "build the bridge."
2:23 pm edt
Friday, July 8, 2016
Jul 8, 2016 - Fox31 Denver: 'Text to 911 now available in Denver'
from the July 8th posting on the Fox31/Denver news site:"Denver is rolling out a new program that lets people text 911
during emergencies.Denver gets about 1 million 911 calls per year, and that number is growing. Sometimes, dispatch operators
are forced to put callers on hold because of volume. So more people are turning to social media to report crimes to police."Link to the full posting.
3:12 pm edt
Tuesday, June 7, 2016
Jun 7, 2016 - The Business Journals: "5 keys to crisis management communication"
Quoting from the May 27th posting by Raoul Davis:"Crisis isn't a matter of if but of
when, and when crisis strikes your company or organization, being a competent spokesperson is a critical component in effective
crisis management."For the full article, link to businessjournals.com now.
3:17 pm edt
Wednesday, June 1, 2016
Jun 1, 2016 - Content Marketing Institute: "3 Earned Media Strategies to Incorporate Into Your Content Marketing Plan"
Quoting from yesterday's posting by Brian Kolb for the Content Marketing Institute:"If you are
just hoping that people will publish or share your great content, well, that’s like stepping up to the plate without
a bat. Generating earned media today must be the clean-up hitter in your content marketing strategy lineup." Link to the Institute website to read the full article.
1:18 pm edt
Monday, May 9, 2016
May 9, 2016 - LA Times: "YouTube now bigger than TV among advertisers' target audience" [18-49 Demo in US]
Quoting writer Stephen Battaglio's May 5th posting:"YouTube CEO Susan Wojcicki kept it simple
Thursday in the digital video company’s annual pitch to advertisers.'I’m happy to announce
that on mobile alone YouTube now reaches more 18- to 49-year-olds than any network -- broadcast or cable,” she told
a crowd of 2,700 gathered at the Javits Center in Manhattan. "In fact, we reach more 18- to 49-year-olds [in the U.S.]
during prime time than the top 10 TV shows combined.'" Link to the full article on LATimes.com
12:34 pm edt