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Tuesday, July 25, 2017

Jul 25, 2017 - "How To Launch A Killer Email Newsletter"

Quoting from Fast Company's Cayleigh Parrish's posting yesterday:

"Don’t launch your email newsletter blindly–get a head start and learn from my successes, failures, and many experiments over the years...

...Today, newsletters are flooding inboxes. The question isn’t whether or not you should start an email newsletter; it’s how can you create a newsletter people will actually want to open?"

Link to the full posting 


2:03 pm edt          Comments

Tuesday, April 4, 2017

Apr 4, 2017 - Adweek: "5 Reasons Brands Could Be the Next Victims of Fake News"
Quoting from the April 2 Adweek posting by David Berkowitz:

"The specter of fake news debatably made an impact on the past presidential election, forced Google to take new steps to mitigate the problem and spurred Facebook to make changes to its Trending section. Now brands are starting to feel the effects."
Link to the full posting.
3:07 pm edt          Comments

Tuesday, January 17, 2017

Jan 17, 2017 - PRWEEK: Branded Content Explained; Perspectives From Creative, Media, PR and Production Sources

Quoting from today's PRWEEK posting on branded content:

"As branded content occupies a larger portion of marketing output, agencies and production companies are scrambling to claim the space."

Teressa Iezzi,Director of PR and Publishing Wieden + Kennedy New York, kicks off the round robin discussion.
Link to the posting.


2:17 pm est          Comments

Wednesday, November 30, 2016

Nov 30, 2016 - Social Media Examiner: "How to Create a Social Media Content Calendar for a Year"

Quoting yesterday's post by Leonard Kim:

"The first step in creating a content calendar is to set everything up in a spreadsheet. You can do this with Excel or Google Sheets. On the top line of the sheet, fill in the days of the week..."
Link to the full posting.

5:33 pm est          Comments

Monday, October 24, 2016

Oct 24, 2016 - Poynter: "Print advertising woes are getting worse"
Quoting, in part, from Poynter's October 21 posting by Rick Edmonds:

"The first half of 2016 was financially bleak for newspaper organizations; the second may be even worse...

...The shift of a share of print budgets to various digital marketing formats continues year to year with new opportunities in video and podcasts emerging in 2016. Some stalwart print advertisers — retail stores and financial institutions — are facing digital disruption in their own industries and squeezing ad budgets...

...Pharmaceutical advertising, still heavy on TV and present in magazines, seems to have disappeared entirely from newspapers. And the political ad wave that boosts local broadcasters again has largely passed newspapers by."
Link to the full posting.
11:18 am edt          Comments

Thursday, September 29, 2016

Sep 29, 2016 - Denverite: Denver's "Globeville and Swansea schools lose funding to gentrification. A city grant tries to make up the difference."
Quoting from yesterday's Denverite Chalkbeat by Melanie Asmar:

"Two elementary schools in working-class north Denver neighborhoods that are feeling the sting of gentrification will share a $120,000 grant to fund a staff member at each school to address some of the challenges facing the changing communities...Garden Place Academy, an elementary school in the adjacent Globeville neighborhood, will use its $60,000 to hire a new family liaison to encourage parents to become involved at the school."
Link to the full article.

Note: My family, including a pair of great-great grandparents made roots in Globeville after immigrating here from the Volga River area of Russia at the turn of the century (1900). The last family to make their home in Globeville died in 1994. I believe her immediate heirs sold the small home, built in 1896, on North Sherman Street for $20,000 or so, back then. The last sale recorded appears to be for $40,000 in November 2006. But...enter Denver's real estate/gentrification boom of late and current estimates ballooned to these estimated levels for the property: Redfin, $149,942; Re/Max, $172,000; Zillow, $187,447; and Trulia, $216,000. Hence, the public school gentrification crisis explained in this article.
5:57 pm edt          Comments

Sep 29, 2016 - PR Week: "Doritos is tying a branded promotion to a presidential election for the first time this year"
Quoting from yesterday's posting:

"Doritos has formed a partnership with Rock the Vote to increase voter registration among eligible young voters and to show the U.S. that 'the boldest choice is to make a choice.'

This marks the first time the brand is tying a promotion to a presidential election."

Link to the full article.
4:22 pm edt          Comments

Wednesday, August 10, 2016

Aug 10, 2016 - Confluence Denver: "Pedestrian bridge connecting Globeville and Sunnyside opens"
Quoting the August 1 Confluence Denver posting by Margaret Jackson:

"The new pedestrian bridge connecting the Highlands and Sunnyside neighborhoods to Globeville neighborhood near the future 41st and Fox Station along the Regional Transportation District's G Line has opened.

On the Sunnyside end, the bridge is located at West 41st Avenue and Inca Street."

Link to the full posting.

Interesting bit of my own Denver history. My Dad was born in his family home in Globeville on Lincoln Street in 1914. In 1920... they moved to a home in Sunnyside on Alcott St. It took roughly 96 years to "build the bridge."
2:23 pm edt          Comments

Friday, July 8, 2016

Jul 8, 2016 - Fox31 Denver: 'Text to 911 now available in Denver'
Quoting from the July 8th posting on the Fox31/Denver news site:

"Denver is rolling out a new program that lets people text 911 during emergencies.

Denver gets about 1 million 911 calls per year, and that number is growing. Sometimes, dispatch operators are forced to put callers on hold because of volume. So more people are turning to social media to report crimes to police."

Link to the full posting.
3:12 pm edt          Comments

Tuesday, June 7, 2016

Jun 7, 2016 - The Business Journals: "5 keys to crisis management communication"
Quoting from the May 27th posting by Raoul Davis:

"Crisis isn't a matter of if but of when, and when crisis strikes your company or organization, being a competent spokesperson is a critical component in effective crisis management."

For the full article, link to businessjournals.com now.
3:17 pm edt          Comments

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