Strategic PR and Media Relations Campaigns Drive Customer Demand

HOMEPRSocial MediaE-PortfolioResultsOnline ExposureWhy PR?How PR?News HooksHealth or Safety AdvisoryNew VentureExpansion AnnouncementAcquisitionKey EmployeeMerger/Strategic AllianceRecognition/AwardNew TechnologyMilestone EventNew ContractCONTACTBlog: PR News & ObservationsMedia Partners

Terradyne.jpg

Major Announcement of the
$25 million Terradyne development
in Kansas resulted in two features
in the mass circulation daily
and coverage by the three network
affiliates, plus radio interviews.

PRODUCT LINE

Awareness Packages:
Local/Regional
Trade Press & Social Media
National/International Media


Awareness packages include photography, newswire disseminations, media pitching, evaluation measures and clipping service -- plus, online exposure at denverprnewsroom.com, publicrelationsnewsroom.com or Expert411.com during the pitching process.

Ongoing media relations — for awareness package customers.

Newsmaker Strategy

Frequently Asked Questions (FAQ) document; Standard 800-word "bylined" article; Backgrounders - for awareness package customers.

Crisis Analysis and Response Strategy

Feature Article Placement/Expert Status Awareness -- requires a one-year, contracted commitment and includes a free 5-page online press kit to facilitate placement success.

Small Business Awareness Package

Expert Status Awareness Package

Ongoing consulting -- hourly rate process for projects outside the scope of awareness packages.

All products require a signed engagement agreement, indemnification and disclosure confirming your complete understanding of the public relations process.


LINKS TO CAMPAIGN RESULTS:

Trade Media Campaign - Medical Device Industry

Denver Awareness Campaign - Expansion Into Denver Market (financial services)

National Awareness Campaign - New Product for Pain Management

National Media Campaign - Innovative Contact Lens Product

Issue Awareness Campaign - Save Mount Carbon

National/Trade/Local Campaign - 25th Anniversary In Business

Denver Media Campaign - Key Executive Announcement

Bylined Article Campaign - Military Trade Press

Trade Media Campaign - Envrionmental Remediation

Link to overviews of media placements for Denver-Based Baxa Corporation 2003-2010 below

Placements: 1,391

Ad Value Equivalency for print placements: $651,380.90

Media Awareness Metrics - Compiled Jan 31, 2010

Media Coverage Recap - Compiled Feb 19, 2010