News Hooks

Brand Experience

News Hooks: Attracting Media Attention

Putting your story into an interesting and newsworthy format is the proven way to attract editorial coverage. If you have a "news hook," an Absolutely PR Awareness Package is a fit for you. 

Here are links to examples of "media attractive" topics:

Merger/Acquisition or Strategic Alliance/Partnership 
Awards or Other Special Recognition
New Technology or Breakthrough Application
Performance or Company Milestone
New Contract Announcement, License or Agreement 
Consumer Health Advisory or Safety Alert
Survey Findings
Safety Initiative 
New Board Leadership and Appointments


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